{"product_id":"creme-of-nature-exotic-shine-permanent-color-7-6-intensive-red-for-vibrant-long-lasting-red-hair","title":"Creme Of Nature Exotic Shine Permanent Color 7.6 Intensive Red - For Vibrant, Long-Lasting Red Hair","description":"\u003cp\u003eIntensive red is the boldest shade in the Exotic Shine line, and it does what the name says. At 7.6 it is a clear, saturated red rather than a subtle auburn, so go in expecting to be noticed.\u003c\/p\u003e\u003cp\u003eReds are demanding on hair, which is where the rest of the formula matters. Two argan oil treatments run through the colouring process, deeply conditioning the hair while the dye is working, and Strengthening Micro-Sphere Technology penetrates the shaft to guard against the dryness and breakage that come with permanent colour. It also gives up to 100% grey coverage, so the red comes out even across the head rather than patchy where the greys were.\u003c\/p\u003e\u003cp\u003eStrand test first, particularly if your hair is porous or previously coloured, since red takes unevenly on damaged sections. After colouring, wash less often and use cool water, because red pigment is the first thing to go down the drain.\u003c\/p\u003e","brand":"Creme of Nature","offers":[{"title":"Default Title","offer_id":58507241292108,"sku":"CON7-6","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Intensive_Red.jpg?v=1787336069","url":"https:\/\/zenvy-beauty.com\/products\/creme-of-nature-exotic-shine-permanent-color-7-6-intensive-red-for-vibrant-long-lasting-red-hair","provider":"Zenvy Beauty","version":"1.0","type":"link"}