{"product_id":"creme-of-nature-exotic-shine-permanent-color-3-0-soft-black-for-lustrous-strong-black-hair","title":"Creme Of Nature Exotic Shine Permanent Color | 3.0 Soft Black - For Lustrous, Strong Black Hair","description":"\u003cp\u003eSoft black is the shade people reach for when a true jet black looks too flat against their skin. 3.0 sits a shade warmer and softer, so it reads as natural depth rather than a block of colour, and it suits every complexion because of that.\u003c\/p\u003e\u003cp\u003eThe permanent formula underneath is the same Exotic Shine base used across the range. Argan oil from Morocco and Strengthening Micro-Sphere Technology mean the colour goes down while the hair gets conditioning at the same time. On coily and relaxed hair that matters, because dark permanent shades are usually the ones that leave hair feeling dry and brittle afterwards.\u003c\/p\u003e\u003cp\u003eApplication is standard box-colour procedure. Mix, apply to dry hair starting at the roots, leave it for the stated time, then rinse and condition. Where a soft black differs from a lighter shade is the margin for error, which is much smaller, since a dark permanent colour is difficult to lift back out once it is in. It covers grey fully and holds its tone rather than drifting to a dull brown after a few washes. Worth a strand test if your hair has been relaxed or coloured before, and follow the timing on the leaflet rather than leaving it on longer in the hope of a deeper result.\u003c\/p\u003e","brand":"Creme of Nature","offers":[{"title":"Default Title","offer_id":58507241324876,"sku":"CON3-0","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Soft-Black.jpg?v=1787336069","url":"https:\/\/zenvy-beauty.com\/products\/creme-of-nature-exotic-shine-permanent-color-3-0-soft-black-for-lustrous-strong-black-hair","provider":"Zenvy Beauty","version":"1.0","type":"link"}