{"product_id":"creme-of-nature-exotic-shine-permanent-color-1-kit-1-0-intense-black-for-vibrant-healthy-black-hair","title":"Creme Of Nature Exotic Shine Permanent Color 1 Kit | 1.0 Intense Black - For Vibrant, Healthy Black Hair","description":"\u003cp\u003eBlack is the hardest shade to make look expensive. Done badly it goes flat and slightly blue, and it sits on the hair like a lid. Intense Black is built to keep depth and light in it.\u003c\/p\u003e\u003cp\u003eTwo things do that work. Double argan oil treatments run through the colouring process, conditioning as the dye deposits, so the strand comes out soft instead of squeaky. Strengthening Micro-Sphere Technology is the other half, fortifying the hair from within while the colour goes on, which counts for a lot on hair that has been relaxed or heat-styled before it ever meets a permanent dye.\u003c\/p\u003e\u003cp\u003eIt is a permanent colour, so grey is covered properly rather than glazed over, and it holds its tone between applications. Good for anyone who wants their natural black back with more shine than they started with, or who wants to go darker without the result looking painted on.\u003c\/p\u003e","brand":"Creme of Nature","offers":[{"title":"Default Title","offer_id":58507241259340,"sku":"CON1-0","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Intense-Black.jpg?v=1787336069","url":"https:\/\/zenvy-beauty.com\/products\/creme-of-nature-exotic-shine-permanent-color-1-kit-1-0-intense-black-for-vibrant-healthy-black-hair","provider":"Zenvy Beauty","version":"1.0","type":"link"}