{"product_id":"cantu-color-protecting-moisture-masque-12-oz-340-gm-for-colour-treated-damaged-hair","title":"Cantu Color Protecting Moisture Masque 12 oz \/ 340 gm - For Colour-Treated \u0026 Damaged Hair","description":"\u003cp\u003eColour fades for two reasons and only one of them is the colour itself. Every wash lifts a little pigment out through a cuticle that colouring has already roughed up, so the smoother you keep that cuticle, the longer the shade holds.\u003c\/p\u003e\u003cp\u003eCantu's answer is quinoa protein. Their Colour Protecting Technology is built on it, and it works by smoothing and sealing rather than by putting pigment back, which is why the masque also does the ordinary job of a deep conditioner. Colour-treated hair is dry hair as a rule, and this handles both halves in one step.\u003c\/p\u003e\u003cp\u003eQuinoa protein sits at the lighter end of the protein family, and that is what makes weekly use realistic. A heavier protein would strengthen the hair and stiffen it in the same pass.\u003c\/p\u003e\u003cp\u003e12 oz, or 340 gm, aimed squarely at hair that has been coloured and is showing it. Use it weekly rather than on every wash, on clean damp hair, and rinse in cool water if you can stand it. Cool water closes the cuticle and the colour lasts a little longer for it.\u003c\/p\u003e","brand":"Cantu","offers":[{"title":"Default Title","offer_id":58506753638732,"sku":"CTCPMM","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/cantu-color-protecting-masque.webp?v=1787332415","url":"https:\/\/zenvy-beauty.com\/products\/cantu-color-protecting-moisture-masque-12-oz-340-gm-for-colour-treated-damaged-hair","provider":"Zenvy Beauty","version":"1.0","type":"link"}