{"product_id":"bigen-gentle-cream-colour-long-lasting-vibrant-permanent-hair-dye-for-all-hair-types","title":"Bigen Gentle Cream Colour - Long-Lasting, Vibrant Permanent Hair Dye for All Hair Types","description":"\u003cp\u003eAmmonia is what gives most permanent colour its smell and a fair share of its sting. Bigen leave it out of the Gentle Cream Colour, which makes the process easier on the scalp without giving up any of the permanence.\u003c\/p\u003e\n\u003cp\u003eGrey goes completely, all the way to full coverage, and the shade holds for weeks instead of washing down after a fortnight. Argan and olive oil are worked into the cream, so hair comes out of the process feeling soft rather than squeaky.\u003c\/p\u003e\n\u003cp\u003eBeing a cream rather than a liquid, it goes on where you put it and stays there while it develops. The range runs the full shade card, so matching an existing colour is a case of picking the number instead of mixing your own.\u003c\/p\u003e\n\u003cp\u003eSuits every hair type. Worth considering if you colour at home regularly and want something kinder on the scalp between applications.\u003c\/p\u003e","brand":"Bigen","offers":[{"title":"1JB Jet Black","offer_id":58507207999820,"sku":"BIGGENCC1JB","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"2AB Ash Black","offer_id":58507208032588,"sku":"BIGGENCC2AB","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"2BL Naturak Black","offer_id":58507208065356,"sku":"BIGGENCC2BL","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"4BR Natural Brown","offer_id":58507208098124,"sku":"BIGGENCC4BR","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/bigen-jet-black.jpg?v=1787335637","url":"https:\/\/zenvy-beauty.com\/products\/bigen-gentle-cream-colour-long-lasting-vibrant-permanent-hair-dye-for-all-hair-types","provider":"Zenvy Beauty","version":"1.0","type":"link"}