{"product_id":"aunt-jackies-lather-up-sulfate-free-stimulating-shampoo-creme-10oz","title":"Aunt Jackie's Lather Up Sulfate-Free Stimulating Shampoo Crème 10oz","description":"\u003cp\u003eCream shampoos foam less than the sulfate versions, and people read that as nothing happening. It is the opposite. Lather Up cleans through a creamy base rather than a stripping lather, so the hair comes out clean without the squeaky, tangled feeling that sends you straight for a heavy conditioner.\u003c\/p\u003e\u003cp\u003eThe creme texture keeps the product where it belongs. You work it into the scalp with your fingertips and let the run-off clean the lengths on the way down, so the ends never get scrubbed. That technique alone spares them a lot of wear over a year of washes, and a 10oz bottle goes further when you are only lathering the roots.\u003c\/p\u003e\u003cp\u003eExpect a light lather on the first pass. If the hair is coated in butters or gel, wash twice and let the second pass do the actual cleaning.\u003c\/p\u003e\u003cp\u003eSulfate-free throughout, and suited to type 2a through 3c hair that needs washing often without losing moisture every time.\u003c\/p\u003e","brand":"TJ Beauty Products UK","offers":[{"title":"Default Title","offer_id":58507050713420,"sku":"AJLATHERUP","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Lather-up.webp?v=1787334398","url":"https:\/\/zenvy-beauty.com\/products\/aunt-jackies-lather-up-sulfate-free-stimulating-shampoo-creme-10oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}