{"product_id":"as-i-am-rice-water-shampoo-strengthens-promotes-growth-for-natural-hair-8-oz","title":"As I Am Rice Water Shampoo Strengthens \u0026 Promotes Growth for Natural Hair 8 oz","description":"\u003cp\u003eRice water has a long history in hair care and a simple mechanism behind it. The proteins and amino acids in it bind to the hair surface, which makes the strand temporarily stronger and less likely to snap under tension. As I Am ferment theirs, which is the traditional method.\u003c\/p\u003e\n\u003cp\u003eThe practical effect is fewer strands left in the comb. Hair that resists breakage keeps its length, and that is the honest version of what a strengthening shampoo can do for you. Nothing here changes how fast hair grows out of the scalp, whatever the shelf talk says.\u003c\/p\u003e\n\u003cp\u003eIt is a gentle cleanser rather than a clarifier, so the wash itself does not undo the point by stripping the hair dry. Shine returns because the cuticle sits flatter, and the 8 oz bottle covers a couple of months of regular washing.\u003c\/p\u003e\n\u003cp\u003eBest for 2a through 3c hair that feels weak, snaps at the mid-lengths, or has been through colour and heat.\u003c\/p\u003e\n\u003cp\u003eOne note on protein. If your hair already feels stiff and straw-like, it needs moisture rather than more protein, so alternate this with a moisturising wash instead of using it every time.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":58507194171724,"sku":"AIARWSH8OZ","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/rice-shampoo.jpg?v=1787335506","url":"https:\/\/zenvy-beauty.com\/products\/as-i-am-rice-water-shampoo-strengthens-promotes-growth-for-natural-hair-8-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}