{"product_id":"as-i-am-rice-water-conditioner-strengthening-hydrating-for-curly-coily-wavy-hair-8-oz","title":"As I Am Rice Water Conditioner Strengthening \u0026 Hydrating for Curly, Coily \u0026 Wavy Hair 8 oz","description":"\u003cp\u003eRice water has been in hair routines for centuries, and fermented rice water is what As I Am has built this conditioner on. The interest in it is about strength: amino acids and vitamins that leave the strand less likely to snap under a comb.\u003c\/p\u003e\u003cp\u003eThat matters more than it sounds. Most people lose length at the ends rather than failing to grow it, so anything that cuts breakage shows up as hair that stays longer.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens the strand and reduces breakage\u003c\/li\u003e\n\u003cli\u003eImproves elasticity, so hair stretches instead of splitting\u003c\/li\u003e\n\u003cli\u003eHydrates dry, dull curls and coils\u003c\/li\u003e\n\u003cli\u003eAdds slip for detangling after a wash\u003c\/li\u003e\n\u003cli\u003e8 oz bottle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse it after shampoo, through the lengths, and leave it a few minutes before rinsing. Suits curly, coily and wavy hair, and it is a sensible pick if your ends have started looking thin and wispy.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":58507194073420,"sku":"AIARWCON8OZ","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/rice-conditioner.jpg?v=1787335506","url":"https:\/\/zenvy-beauty.com\/products\/as-i-am-rice-water-conditioner-strengthening-hydrating-for-curly-coily-wavy-hair-8-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}