{"product_id":"as-i-am-long-luxe-growash-cleansing-creme-conditioner-16-oz","title":"As I Am Long \u0026 Luxe Growash Cleansing Creme Conditioner 16 oz","description":"\u003cp\u003eGrowash is a cleansing conditioner, which puts it in the co-wash category rather than the shampoo one. There is no lather. You work it through wet hair, it lifts oil and light build-up, and it conditions while it does it.\u003c\/p\u003e\u003cp\u003eFor textured hair that is often the better trade. A foaming shampoo cleans harder but takes the moisture with it, and coily hair rarely has moisture to spare. A cream cleanser leaves the strand softer, keeps the curl pattern intact and cuts the detangling stage down considerably.\u003c\/p\u003e\u003cp\u003eIt will not replace a clarifying wash forever. Every few weeks a proper shampoo is still worth doing to clear anything that has accumulated. Between those, this is the gentler weekly option.\u003c\/p\u003e\u003cp\u003eThe 16 oz bottle is the sensible size, because a co-wash gets used generously. Part of the Long \u0026amp; Luxe line, which is built around holding on to length.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":58506964435276,"sku":"AsIA1836","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/As-I-Am-LongLuxe-Growash.png?v=1787333661","url":"https:\/\/zenvy-beauty.com\/products\/as-i-am-long-luxe-growash-cleansing-creme-conditioner-16-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}