{"product_id":"as-i-am-long-luxe-curl-enhancing-smoothie-16-oz","title":"As I Am Long \u0026 Luxe Curl Enhancing Smoothie 16 oz","description":"\u003cp\u003eA smoothie is thicker than a milk and lighter than a butter, which puts it in the range where it can be used generously without the hair going limp. As I Am's Long \u0026amp; Luxe version is the styling member of that range, sitting alongside the conditioner and the GroHair oil.\u003c\/p\u003e\u003cp\u003eThe job it does is moisture plus shape. Curls come out softer and better separated, the hair stays manageable through the week rather than only on wash day, and restyling mid-week takes less correcting. That consistency is the part that matters if you are trying to hold on to length, since hair that stays soft gets handled less roughly and breaks less.\u003c\/p\u003e\u003cp\u003eAt 16 oz it is a working size rather than a trial one. Apply to damp hair section by section, smooth through the lengths, then shape and let it dry or diffuse it. Layer it under a gel if you want firmer definition.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":58506962731340,"sku":"AsIA18311","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/as-i-am-long-luxe-curl-enhancing-smoothie.webp?v=1787333655","url":"https:\/\/zenvy-beauty.com\/products\/as-i-am-long-luxe-curl-enhancing-smoothie-16-oz","provider":"Zenvy Beauty","version":"1.0","type":"link"}