{"product_id":"african-pride-moisture-miracle-heat-activated-masque-340g","title":"African Pride Moisture Miracle Heat Activated Masque 340g","description":"\u003cp\u003eClarifying and conditioning usually pull in opposite directions. Anything that strips build-up tends to leave hair squeaky and dry, and anything rich enough to fix the dryness puts a layer straight back on. African Pride get around that here by pairing Moroccan red clay with shea butter in the same masque.\u003c\/p\u003e\u003cp\u003eThe clay lifts impurities and product residue out of the hair. The shea replaces the moisture and strengthens the strand while it does. Heat is what activates the whole thing, so this is not a five minute job.\u003c\/p\u003e\u003cp\u003eRed clay is worth a word on its own. It works by binding to whatever is sitting on the hair and lifting it away when you rinse, a gentler mechanism than a clarifying shampoo, and it leaves less of that stripped feeling behind.\u003c\/p\u003e\u003cp\u003eThe method matters more than usual:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSection clean, wet hair before you start\u003c\/li\u003e\n\u003cli\u003eApply generously from root to ends\u003c\/li\u003e\n\u003cli\u003eCover with a plastic cap and sit under a hooded dryer for up to fifteen minutes\u003c\/li\u003e\n\u003cli\u003eOr use a cap and a warm towel and give it up to thirty minutes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e340g, and made for coils and curls that need soft and clean at the same time. It suits textures across the 2a to 3c range.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":58506760159564,"sku":"APMMHAM","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/African_Pride_Moisture_Miracle_Heat_Activated_Masque_340g.jpg?v=1787332485","url":"https:\/\/zenvy-beauty.com\/products\/african-pride-moisture-miracle-heat-activated-masque-340g","provider":"Zenvy Beauty","version":"1.0","type":"link"}