{"product_id":"affirm-normalizing-shampoo-ph-balancing-relaxer-residue-remover-for-chemically-treated-hair-950ml","title":"Affirm Normalizing Shampoo pH-Balancing Relaxer Residue Remover for Chemically Treated Hair 950ml","description":"\u003cp\u003eRelaxer does not stop working when you rinse it out. Residual alkalinity keeps the cuticle open and keeps the hair processing, which is why the neutralising step is not optional and why doing it badly is where most relaxer damage actually comes from.\u003c\/p\u003e\n\u003cp\u003eAffirm Normalizing Shampoo is that step. It removes the traces of relaxer chemical left in the hair and returns hair and scalp to an acidic pH, which closes the cuticle back down and locks moisture in behind it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises and removes relaxer residue\u003c\/li\u003e\n\u003cli\u003eRestores the hair's natural acidic pH\u003c\/li\u003e\n\u003cli\u003eConditions, so hair detangles straight after the service\u003c\/li\u003e\n\u003cli\u003eLeaves the scalp feeling settled rather than tight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLather, rinse and repeat until the water runs clear. Two washes is the minimum on a full head, and a third does no harm at all.\u003c\/p\u003e\n\u003cp\u003eThe 950ml bottle is a backbar size, made by Avlon for salons running relaxer services week in, week out.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":58507048943948,"sku":"AVL-NEU-SHAM1","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/download-63.jpg?v=1787334389","url":"https:\/\/zenvy-beauty.com\/products\/affirm-normalizing-shampoo-ph-balancing-relaxer-residue-remover-for-chemically-treated-hair-950ml","provider":"Zenvy Beauty","version":"1.0","type":"link"}