{"title":"Noughty","description":null,"products":[{"product_id":"care-taker-scalp-relief-mask-300ml","title":"Care Taker Scalp Relief Mask - 300ml","description":"\u003cp\u003eA scalp mask that goes on before the shampoo rather than after it, which is the detail that makes it work. Anything loose gets softened, lifted and then washed straight out with the shampoo instead of being left sitting on the skin.\u003c\/p\u003e\u003cp\u003eThe formula moisturises the scalp and helps it feel more comfortable, with oat and ginger extracts and bisabolol as the named calming ingredients. Massaging it in is part of the treatment rather than an instruction to skip, and the few minutes it takes is where most of the benefit sits.\u003c\/p\u003e\u003cp\u003eUse it on a dry or damp scalp before you wash, work it in properly with your fingertips, then shampoo as usual. Anyone whose scalp feels tight and dry through winter, or under regular styling product, will get the most out of the 300ml tub.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"300ml","offer_id":58496859570508,"sku":"NOUCE5221","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Care_Taker_Mask_Packshot_1000x1000_e92796d9-43f8-4c7f-9aa5-d95a8fe73aba.webp?v=1787269630"},{"product_id":"care-taker-unscented-shampoo-250ml","title":"Care Taker Unscented Shampoo - 250ml","description":"\u003cp\u003eFragrance is one of the most common irritants in a shampoo, so Noughty left it out entirely.\u003c\/p\u003e\u003cp\u003eWhat remains is a sulphate-free wash with naturally derived bisabolol and oat extract, both there to keep the scalp feeling comfortable rather than tight after rinsing. It clears dirt and build-up properly, so the scalp feels genuinely clean, but the cleansing agents are mild enough that the lengths are not left parched.\u003c\/p\u003e\u003cp\u003eUnscented does not mean it smells of nothing at all. There is a faint base note from the ingredients themselves, which most people stop noticing after the first wash.\u003c\/p\u003e\u003cp\u003eAt 250ml it is a standard bottle for a fairly specific job: a plain, calm wash for a scalp that has had enough of everything else. It suits anyone who has narrowed a reaction down to their shampoo without yet working out which ingredient, and anyone who would simply rather their hair smelled of nothing.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496859603276,"sku":"NOUCE6952","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Care_Taker_Shampoo_Packshot_1000x1000_3aa031a3-76f6-47af-893a-65c2af9c2321.webp?v=1787269630"},{"product_id":"lets-bond-leave-in-treatment-treat-damaged-hair","title":"Let's Bond Leave-In Treatment - Treat Damaged Hair","description":"\u003cp\u003eBond treatments earn their keep on hair that has been bleached, coloured or heat-styled past the point where conditioner alone does anything.\u003c\/p\u003e\u003cp\u003eThis one is a leave-in, so it stays on the hair rather than being rinsed away, and Noughty claim it restores hair to its pre-damaged strength with an immediate effect. There is a shine benefit alongside the strength, measured at twice the gloss of untreated hair. Worth reading the small print though: those results come from using it as part of a regime and comparing against hair with no treatment at all, which is a fair test but not the same as a single application on its own.\u003c\/p\u003e\u003cp\u003eApply it to damp hair before styling and leave it there. Suits waves through to 3c, and it is the product to reach for when your hair feels stretchy and weak rather than simply dry.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"125ml","offer_id":58496860193100,"sku":"NOUBB7317","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Leave-InTreatment-noreflection_whitebackground-1080x1080_FOP.webp?v=1787269636"},{"product_id":"howdy-curls-spring-back-gel-creme-200ml","title":"Howdy Curls Spring Back Gel Crème - 200ml","description":"\u003cp\u003eDenser curls and coils need more from a styler than a jelly can give, which is where a gel creme comes in. This 200ml one is the richer end of Noughty's curl range, aimed at 2c through 4c.\u003c\/p\u003e\u003cp\u003eIt holds, and the hold is flexible rather than rigid. Curls spring back when you touch them instead of shattering, and there is no flaking or stickiness left on the surface. Moisture replenishment is the other half of the formula, so the cuticle stays smooth and the definition holds because the hair is conditioned rather than glued.\u003c\/p\u003e\u003cp\u003eSea fennel, Irish moss and wheat bran extract are the named ingredients doing the work. Apply through damp hair section by section and let it dry undisturbed, or diffuse if you want more volume out of it.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"200ml","offer_id":58496860225868,"sku":"NOUWV9540","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Wave_Hello_GelCreme_Packshot_1000x1000_0fc8e758-eb42-465a-a97b-d3bcbcb079e5.webp?v=1787269636"},{"product_id":"get-set-grow-thickening-conditioner-250ml","title":"Get Set, Grow Thickening Conditioner - 250ml","description":"\u003cp\u003eA 250ml conditioner for hair that has gone limp and lost its body. It works on how the hair feels and how full it looks, using a blend Noughty call Complex Pea.\u003c\/p\u003e\u003cp\u003eThat blend is organic garden pea sprouts, green robusta coffee beans and piroctone olamine, with hyaluronic acid added for its plumping, water-holding behaviour. The conditioning side is conventional enough, softening the hair and improving its barrier so it stands up better to daily handling, but the finish is noticeably less flat than a rich moisture conditioner leaves behind.\u003c\/p\u003e\u003cp\u003eNoughty ran a 12 week study on 109 women and men using the shampoo, conditioner and tonic together. Their results:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e87% said their hair felt thicker and looked fuller\u003c\/li\u003e\n\u003cli\u003e82% reported stronger hair across the 12 weeks\u003c\/li\u003e\n\u003cli\u003e84% agreed the routine gave their hair more volume\u003c\/li\u003e\n\u003cli\u003e80% felt more confident about their hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThose are self-reported figures from the full three-step routine, so the conditioner is one part of the picture. Best on 3b through 4c hair that wants softness without losing volume.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860291404,"sku":"NOUGR5207","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Get_Set_Grow_Conditioner_Packshot_1000x1000_d70bfa67-ca4d-4396-8b2d-3e680a26fa66.webp?v=1787269636"},{"product_id":"wave-hello-curl-defining-shampoo","title":"Wave Hello Curl Defining Shampoo","description":"\u003cp\u003eCurly hair loses definition at the shampoo step more often than at the styling step. Strip the moisture barrier and no amount of gel afterwards will bring the pattern back properly.\u003c\/p\u003e\u003cp\u003eNoughty have built this one around not doing that. It lifts impurities away while leaving the hair and scalp's own moisture barrier intact, so curls come out of the wash already behaving rather than fluffed and confused. The formula is 97% natural, with rice water, black oats and mushroom extract carrying the conditioning and definition work.\u003c\/p\u003e\u003cp\u003eWhat you notice is bounce. Frizz is smoothed rather than flattened, the curl shape holds, and the hair feels soft instead of coated. It suits dry and textured hair from loose waves through to 4a, and it makes a sensible first step ahead of a primer or a jelly.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860324172,"sku":"NOUWV5147","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":58496860356940,"sku":"NOUWV7171","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Wave_Hello_Shampoo_Pack_Shot_FOP_2000x2000_475f92c1-a819-4718-97b3-a3f41526abdc.webp?v=1787269636"},{"product_id":"pumped-up-shampoo-250ml","title":"Pumped Up Shampoo - 250ml","description":"\u003cp\u003eVolume products usually work by roughing the hair up or by coating it, and both approaches punish fine hair over time. Noughty took the oil-free route instead.\u003c\/p\u003e\n\u003cp\u003eWith no oils in the formula, nothing weighs the roots down, so fine and limp hair keeps whatever lift it has. Mangosteen and red grape extract handle the moisture side without adding weight, and the cleansing base is sulphate-free, so the scalp gets clean without the hair going brittle. Being oil-free also makes it a sensible choice with extensions, where oils can loosen bonds and tape.\u003c\/p\u003e\n\u003cp\u003e250ml, and it is at its best on fine hair that goes flat by lunchtime rather than on dense or coarse textures.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860389708,"sku":"NOUVL7622","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Pumped_Up_Shampoo_Packshot_1000x1000_bee24958-7786-4efb-97c7-70c79d16de60.webp?v=1787269636"},{"product_id":"lets-bond-conditioner-treat-damaged-hair","title":"Let's Bond Conditioner - Treat Damaged Hair","description":"\u003cp\u003eBond builders started as a salon idea. Let's Bond is Noughty's home version, and the conditioner is the step doing the repair work rather than only the softening.\u003c\/p\u003e\u003cp\u003eThe claims are unusually specific for a conditioner, and Noughty tie all of them to using the range as a routine rather than the conditioner alone, measured against untreated hair:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHair strength up by 70%\u003c\/li\u003e\n\u003cli\u003eBreakage reduced threefold\u003c\/li\u003e\n\u003cli\u003eDamage repaired after a single use\u003c\/li\u003e\n\u003cli\u003eStrength returned to its pre-damaged level\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRead those as regime figures, not single-product ones. What it means in practice is a conditioner worth using consistently rather than pulling out once the hair already looks rough. It suits 2a through 3c hair that has been coloured, bleached or heat-styled hard, and it is the one to reach for when the hair feels stretchy and soft in a way it should not.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860455244,"sku":"NOUBB5566","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Conditioner-noreflection_whitebackground-1080x1080_FOP.webp?v=1787269636"},{"product_id":"get-set-grow-growth-tonic-75ml","title":"Get Set, Grow Growth Tonic - 75ml","description":"\u003cp\u003eA daily leave-on tonic, light enough that it does not flatten the hair or leave the roots looking greasy by the afternoon. That lightness is the practical case for it, and 87% of Noughty's trial panel agreed it was light enough for everyday use.\u003c\/p\u003e\u003cp\u003eThe rest of the panel results are worth reading properly. Over 12 weeks, 87% of users noticed their hair felt thicker and looked fuller, 84% agreed the routine gave their hair more volume, and 80% said they felt more confident about their hair.\u003c\/p\u003e\u003cp\u003eThe important caveat sits in the study design. Those 109 women and men used the shampoo, conditioner and tonic together, so the figures describe the routine rather than this bottle on its own. Treat them accordingly, and use the tonic as part of the set if you want the closest thing to the tested conditions.\u003c\/p\u003e\u003cp\u003e75ml. Apply it to the scalp and leave it in. Fine and flat-feeling hair is the obvious fit, across waves through to 4b.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860520780,"sku":"NOUGR5214","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Get_Set_Grow_Tonic_Packshot_1000x1000_41d3647c-0b67-46bf-a609-43653e68c1cb.webp?v=1787269636"},{"product_id":"lets-bond-shampoo-treat-damaged-hair","title":"Let's Bond Shampoo - Treat Damaged Hair","description":"\u003cp\u003eBond shampoos sit in an odd spot.\u003c\/p\u003e\u003cp\u003eThey are still shampoos, so they have to clean, but the reason to buy one is what happens to the strand while the cleaning is going on.\u003c\/p\u003e\u003cp\u003eLet's Bond is Noughty's version for hair that has been bleached, coloured, heat-styled or simply handled too much. The brand's own testing puts the numbers at a 70% gain in strength and three times less breakage, measured with the range used as a regime against untreated hair, plus colour held for up to 30 washes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor hair weakened by bleach, colour or heat\u003c\/li\u003e\n\u003cli\u003eCleans normally, so it replaces your shampoo rather than adding a step\u003c\/li\u003e\n\u003cli\u003eBrand testing shows 70% stronger hair and three times less breakage as part of the regime\u003c\/li\u003e\n\u003cli\u003eKeeps colour looking fresh for up to 30 washes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThose strength figures come with a condition worth reading. They were measured with the matching products used together, not from the shampoo on its own. Treat this as the first step rather than the whole fix, and follow it with the conditioner or mask from the same line. Damaged hair also responds to what you stop doing. Lower the dryer heat, cut the daily straightening, and give the shampoo something to work with.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860488012,"sku":"NOUBB5689","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Shampoo-noreflection_whitebackground-1080x1080_FOP.webp?v=1787269636"},{"product_id":"wave-hello-curl-defining-taming-cream","title":"Wave Hello Curl Defining Taming Cream","description":"\u003cp\u003eA styling cream for curls that need calming down rather than pinning in place. It smooths each strand to keep frizz under control while supporting the curl pattern you already have, root to tip.\u003c\/p\u003e\u003cp\u003eThe balancing act is the moisture. Plenty of creams hydrate and then leave the hair heavy; this one delivers lasting moisture while keeping curls light enough to move. Hold is soft, with no crunch, so definition and shine arrive without that shell you have to break open afterwards.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eControls frizz while supporting your natural pattern\u003c\/li\u003e\n\u003cli\u003eLong-lasting moisture without the weight\u003c\/li\u003e\n\u003cli\u003eSoft, flexible finish with shine\u003c\/li\u003e\n\u003cli\u003eMango butter, rice water, black oats, hyaluronic acid and mushroom extract\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBest on 2c through 4c hair. Works on its own or under a gel if you want more hold on top.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860422476,"sku":"NOUWV7806","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Wave_Hello_Taming_Cream_Pack_Shot_1080x1080_FOP.webp?v=1787269636"},{"product_id":"get-set-grow-thickening-shampoo-250ml","title":"Get Set, Grow Thickening Shampoo - 250ml","description":"\u003cp\u003eThe numbers Noughty quote for this one come from a 12 week consumer study on 109 women and men who used the shampoo, conditioner and tonic together. In that group, 87% said their hair felt thicker and looked fuller, 82% reported stronger hair by the end of the twelve weeks, and 84% agreed the routine gave them more volume. 80% said they felt more confident about their hair.\u003c\/p\u003e\u003cp\u003eThose are self-reported figures from people using the full routine, not laboratory measurements, and they are worth reading as such. What the shampoo does on its own is cleanse gently and leave fine hair with more body at the root, which is where limp hair usually gives itself away.\u003c\/p\u003e\u003cp\u003e250ml. Tagged for 3b through 4c, though anyone with fine or flat-feeling hair will get something out of it. Give it the full twelve weeks before you decide either way.\u003c\/p\u003e\u003cp\u003eWorth knowing that the study ran on the whole routine, so the shampoo alone is doing part of a job rather than all of it. If the numbers are what drew you in, the conditioner and tonic are the other two thirds of what those 109 people were actually using.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860586316,"sku":"NOUGR5191","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Get_Set_Grow_Shampoo_Packshot_1000x1000_ecf28a23-a275-44c2-8159-2db2a0c12df3.webp?v=1787269636"},{"product_id":"wave-hello-curl-defining-conditioner","title":"Wave Hello Curl Defining Conditioner","description":"\u003cp\u003eDefinition from a conditioner is a smaller effect than definition from a gel, and it is also the one that lasts, because it comes from the hair being in better condition rather than from a film holding it in place.\u003c\/p\u003e\u003cp\u003eWave Hello is Noughty's curl conditioner and it works on the cuticle. Sealing the cuticle down keeps moisture in and frizz out, and a smooth strand falls into its natural curl pattern instead of fighting it. Sea fennel and Irish moss carry the mineral side, with four plant oils doing the moisturising.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCurl shape with movement in it, no crunch and no stiffness\u003c\/li\u003e\n\u003cli\u003eFrizz down and shine up, from a flatter cuticle\u003c\/li\u003e\n\u003cli\u003eLight enough that curls keep their bounce\u003c\/li\u003e\n\u003cli\u003eSulphate free, silicone free, and built on natural ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply after shampoo, scrunch it through the lengths, leave it a minute and rinse. It suits type 2a waves through to 4a coils. Use it as the whole styling step on a low-effort day, or as the base under a cream or gel when you want more hold.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860619084,"sku":"NOUWV5161","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":58496860651852,"sku":"NOUWV7188","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Wave_Hello_Conditioner_Pack_Shot_FOP.webp?v=1787269636"},{"product_id":"hey-curl-scrunching-jelly-200ml","title":"Hey Curl Scrunching Jelly - 200ml","description":"\u003cp\u003eA jelly for waves and looser curls that want shape without weight.\u003c\/p\u003e\u003cp\u003eThe hold is medium and flexible, and it stays soft. No flakes, no crunch, none of the tackiness that makes you avoid touching your own hair by lunchtime. Sea botanicals including sea fennel and Irish moss carry the conditioning, with glycerine holding moisture in the strand.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefines waves and curls by smoothing the cuticle\u003c\/li\u003e\n\u003cli\u003eLightweight, flexible medium hold\u003c\/li\u003e\n\u003cli\u003eNothing sticky and nothing crunchy\u003c\/li\u003e\n\u003cli\u003e200ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eScrunch it through damp hair and leave it alone while it dries. Touching it halfway is the usual reason a wave pattern goes fluffy, and a jelly this light has less structure to lose than a gel does.\u003c\/p\u003e\u003cp\u003eBest on 2a through 3b, where a heavier product would drag the pattern out and leave the roots flat.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860717388,"sku":"NOUWV3852","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Wave_Hello_Jelly_Packshot_1000x1000_2bd5ea5a-27c8-4b99-9bfa-da9c4a69660c.webp?v=1787269636"},{"product_id":"purple-reign-conditioner-250ml","title":"Purple Reign Conditioner - 250ml","description":"\u003cp\u003eBlonde and silver hair goes warm as it fades.\u003c\/p\u003e\u003cp\u003eYellow first, then orange at the ends, and no amount of conditioning fixes it, because the problem is tone rather than dryness.\u003c\/p\u003e\u003cp\u003ePurple Reign is a toning conditioner, so the purple pigment handles the colour correction while the rest of the formula does the conditioning. It neutralises yellow and orange in blonde, silver and grey hair, and because it is a conditioner rather than a treatment you can build the toning up gradually over several washes instead of committing to one dramatic session.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCancels brassy tones on blonde, silver and grey\u003c\/li\u003e\n\u003cli\u003eBlueberry and blackberry extracts top up moisture without oil\u003c\/li\u003e\n\u003cli\u003eNo weight left behind, so toned hair still moves\u003c\/li\u003e\n\u003cli\u003eSulphate free and silicone free, in a 250 ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLeave it on longer for more toning, less for a light refresh. It suits anyone maintaining a cool blonde or grey between salon visits, and it is gentle enough to sit in a normal weekly routine rather than being saved for emergencies.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860684620,"sku":"NOUPR4309","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Purple_Reign_Conditioner_Packshot_1000x1000_907b2f0c-ecd6-4339-9bf3-4301aa98ddae.webp?v=1787269636"},{"product_id":"pumped-up-conditioner-250ml","title":"Pumped Up Conditioner - 250ml","description":"\u003cp\u003eFine hair has a conditioner problem. Most of them work by coating the strand, and a coated fine strand goes flat. Noughty solved it by leaving the oil out entirely.\u003c\/p\u003e\u003cp\u003ePumped Up conditions with provitamin B5 and red grape extract instead, which put moisture back without adding anything heavy for the hair to carry. Roots keep their lift, lengths still feel soft, and there is nothing sitting on the hair to drag the volume out of it by lunchtime. The oil-free base is also why it is a common pick for anyone wearing extensions, where oil around the bonds is a nuisance.\u003c\/p\u003e\u003cp\u003eIt is sulphate free and silicone free, and comes in 250 ml. Best for fine or limp hair that needs conditioning without the weight, whether that is your own hair or hair you have had added.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860750156,"sku":"NOUVL7646","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Pumped_Up_Conditioner_Packshot_1000x1000_03537ed1-2a09-402d-a0b7-09fbd7538eda.webp?v=1787269637"},{"product_id":"care-taker-unscented-conditioner-250ml","title":"Care Taker Unscented Conditioner - 250ml","description":"\u003cp\u003eNoughty's Care Taker is the unscented one, and unscented here means genuinely fragrance-free rather than masked with a neutral perfume. That distinction matters if scent is what sets your scalp off.\u003c\/p\u003e\u003cp\u003eThe formula leans on naturally derived bisabolol and oat extract, both calming ingredients in the cosmetic sense, and it leaves out sulphates and silicones entirely. It has been dermatologically tested and approved for sensitive skin, which is more than most conditioners can say.\u003c\/p\u003e\u003cp\u003eOn the hair the job is straightforward: build condition back into the strand so it feels softer, smoother and less prone to snapping. It covers a wide range, from 2A waves through to 4A coils, though the tighter end may want to follow it with a leave-in for extra moisture.\u003c\/p\u003e\u003cp\u003e250ml, used after shampoo. Work it through the lengths, leave for a minute, rinse. Nothing about it is showy, which is rather the point of a product like this.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860782924,"sku":"NOUCE6969","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Care_Taker_Conditioner_Packshot_1000x1000_131dbd31-9900-4c5e-9470-7cba56a7339a.webp?v=1787269636"},{"product_id":"purple-reign-tone-correcting-shampoo","title":"Purple Reign Tone Correcting Shampoo","description":"\u003cp\u003eToning shampoos have a reputation for being harsh, because pigment usually rides in on a strong detergent base. Purple Reign is the gentler version of the category, 97% natural, with no sulphates, silicones or parabens in it.\u003c\/p\u003e\n\u003cp\u003eThe purple pigment does the corrective work, cancelling the yellow, orange and generally warm tones that show up in blonde, silver and grey hair. Blackberry and blueberry extracts sit on the conditioning side, and that is what stops the hair feeling stripped after a toning wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCancels brassiness in blonde, silver and grey hair\u003c\/li\u003e\n\u003cli\u003eCleanses without stripping, so the hair stays soft\u003c\/li\u003e\n\u003cli\u003e97% natural, free from sulphates, silicones and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStart with a short leave-on time and extend it if the tone needs more correcting. Grey and white hair takes pigment quickly, so watch the first wash.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860848460,"sku":"NOUPR4101","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Purple_Reign_Shampoo_Pack_Shot_FOP_1.webp?v=1787269636"},{"product_id":"frizz-magic-serum-75ml","title":"Frizz Magic Serum - 75ml","description":"\u003cp\u003eA finishing serum with a heat protection job attached, which makes the 75ml bottle more useful than the category usually is.\u003c\/p\u003e\u003cp\u003eThe frizz control works by improving how the strands lie against each other. Hair that sits in alignment reads as sleek; hair that does not reads as fuzzy, whatever its condition. Wheat bran, daikon and mushroom extracts handle that side, with marula and coconut oils keeping the lengths conditioned so the smoothing does not come at the cost of feel.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmooths frizz and flyaways for a sleeker finish\u003c\/li\u003e\n\u003cli\u003eShields hair against humidity so frizz has less chance to form\u003c\/li\u003e\n\u003cli\u003eTrametes versicolor extract for heat protection before styling\u003c\/li\u003e\n\u003cli\u003eMarula and coconut oils for condition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNoughty's results come from an instrumental study comparing hair treated with the shampoo, conditioner and serum against untreated hair, so read them as a result for the routine rather than the serum alone. Suits waves through to 4b.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860815692,"sku":"NOUAF5177","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Frizz_Magic_Serum_Packshot_1000x1000_76554a72-c6de-4409-b2c5-7bcf364d23e3.webp?v=1787269636"},{"product_id":"hello-curls-primer-200ml","title":"Hello Curls Primer - 200ml","description":"\u003cp\u003eA primer is the step most people skip, and then wonder why their gel behaves differently every wash day. This 200ml one from Noughty exists to give everything after it a consistent surface to work on.\u003c\/p\u003e\u003cp\u003eIt replenishes moisture and smooths the cuticle, which improves definition before a single styling product goes near the hair. Combability improves too, so the sectioning and raking part of the routine stops being the fight it can be on dry hair. Sea botanicals rich in vitamins and minerals sit alongside wheat bran extract, shea butter, avocado and camellia oils.\u003c\/p\u003e\u003cp\u003eUse it on damp hair straight out of the shower, then layer your jelly, cream or gel over the top. Waves through to 4b will get something from it, and it is most worth having if your results have been inconsistent from one wash to the next.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496861045068,"sku":"NOUWV2329","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Wave_Hello_Primer_Packshot_1000x1000_1ef1f07e-9035-4a3a-9867-726fa2ff4ce9.webp?v=1787269636"},{"product_id":"care-taker-scalp-tonic-75ml","title":"Care Taker Scalp Tonic - 75ml","description":"\u003cp\u003eThe numbers are the reason to look at this one. In Noughty's four week trial on 109 women and men, flakiness came down by an average of 36%, and by as much as 60% for some users.\u003c\/p\u003e\u003cp\u003ePiroctone olamine is the working ingredient, with naturally derived bisabolol and oat extract alongside it for their calming properties. The tonic is fragrance-free, which is a deliberate decision rather than an omission, since scent is one of the more common triggers for a scalp that is already unhappy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReduces visible flakes with daily use\u003c\/li\u003e\n\u003cli\u003eSettles the itchy feeling quickly on application\u003c\/li\u003e\n\u003cli\u003eNo fragrance at all\u003c\/li\u003e\n\u003cli\u003e97% of trial users found it easy to use, 94% said their scalp felt more moisturised\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt is a 75ml bottle used daily rather than a weekly treatment, so the results depend on sticking with it for the full four weeks. Worth knowing before you buy, because a tonic abandoned after ten days will not tell you much either way.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860913996,"sku":"NOUCE2954","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/CareTaker_Tonic.webp?v=1787269637"},{"product_id":"frizz-magic-conditioner-250ml","title":"Frizz Magic Conditioner - 250ml","description":"\u003cp\u003eFrizz is a humidity problem more than a hair problem. Dry hair pulls moisture out of the air, the strands swell unevenly, and by lunchtime the smooth blow-dry has gone.\u003c\/p\u003e\u003cp\u003eNoughty's Frizz Magic conditioner works on both halves of that. Active extracts of wheat bran and daikon go after the alignment of the strands, so they lie against each other evenly instead of sticking out at angles. Marula and coconut oils handle the moisture side, building enough condition that the hair is less desperate to grab at humidity in the first place.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmooths frizz and flyaways for a sleeker finish\u003c\/li\u003e\n\u003cli\u003eAdds a buffer against humid weather\u003c\/li\u003e\n\u003cli\u003eBuilds condition wash on wash rather than coating\u003c\/li\u003e\n\u003cli\u003e250ml, with wheat bran, daikon, marula and coconut in the blend\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNoughty's instrumental testing compared the full routine, shampoo, conditioner and serum, against untreated hair, so expect the best of it when the three are used together. Good for 2a through 4a hair that behaves until the weather turns.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860881228,"sku":"NOUAF5160","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Frizz_Magic_Conditioner_Packshot_1000x1000_ef76225a-d1ea-4116-bdaf-ff367eca093a.webp?v=1787269636"},{"product_id":"frizz-magic-anti-frizz-shampoo","title":"Frizz Magic Anti-Frizz Shampoo","description":"\u003cp\u003eNoughty put a number on this one: up to 90% less frizz, and hair seven times smoother for 48 hours. Worth knowing that the instrumental study behind those figures tested the shampoo alongside the matching conditioner and serum against untreated hair, so the full routine is what was measured.\u003c\/p\u003e\u003cp\u003eThe shampoo itself is 97% natural and sulphate-free, which means a softer lather than you may be used to. Marula oil, daikon extract and wheat bran extract handle the hydration, and the formula puts something between your hair and the humidity that turns a decent blow-dry into a halo by lunchtime.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSulphate-free cleanse that does not strip the scalp\u003c\/li\u003e\n\u003cli\u003eMarula oil, daikon and wheat bran extract for smoothing\u003c\/li\u003e\n\u003cli\u003eHelps hair hold a style through damp weather\u003c\/li\u003e\n\u003cli\u003e97% natural formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGood for waves and looser curls, 2a to 4a, especially if frizz rather than dryness is your main complaint.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860946764,"sku":"NOUAF5153","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/FrizzMagicShampooPack_Shot_FOB.webp?v=1787269637"}],"url":"https:\/\/zenvy-beauty.com\/collections\/noughty.oembed","provider":"Zenvy Beauty","version":"1.0","type":"link"}