{"title":"4A Curly Hair Products","description":"\u003cdiv class=\"collection-intro\"\u003e\n\u003cp\u003etight S-pattern coils about the size of a crochet needle — fine and densely textured\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"collection-seo\"\u003e\n\u003ch2\u003eAbout 4A curly hair\u003c\/h2\u003e\n\u003cp\u003e4A curls are a coil pattern — tight S-pattern coils about the size of a crochet needle — fine and densely textured. Choosing the right products for 4A hair means understanding what your curls actually need: the right balance of moisture, hold, and definition without weight or crunch.\u003c\/p\u003e\n\u003cp\u003eAt Zenvy Beauty, every product we stock has been hand-picked for curls. Below you'll find our curated edit of products specifically suited to 4A hair — from cleansers and conditioners to stylers, masks and leave-ins.\u003c\/p\u003e\n\u003ch3\u003eHow to choose the best products for 4A hair in the UK\u003c\/h3\u003e\n\u003cp\u003eUK water — particularly hard water in London and the South East — affects how curl products perform. 4A curls in the UK benefit from sulphate-free cleansers, plenty of moisture, and weather-flexible holds. Our edit reflects that: we stock The Doux for performance stylers, SheaMoisture for moisture-rich basics, Oyin Handmade for botanical leave-ins, and Kitsch for tools.\u003c\/p\u003e\n\u003cp\u003eNot sure if your curl pattern is 4A? Take our \u003ca href=\"\/pages\/curly-hair-analyser\"\u003efree 60-second AI Curl Identifier\u003c\/a\u003e. It reads your hair pattern, porosity, and concerns, then matches you to a bespoke ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"collection-faq\"\u003e\n\u003ch2\u003e4A curly hair FAQs\u003c\/h2\u003e\n\n\u003cdetails\u003e\u003csummary\u003eWhat does 4A curly hair look like?\u003c\/summary\u003e\n\u003cp\u003eTight s-pattern coils about the size of a crochet needle — fine and densely textured. Identifying your curl type is easier with a side-by-side reference — try our \u003ca href=\"\/pages\/curly-hair-analyser\"\u003eAI Curl Identifier\u003c\/a\u003e for an instant match.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003eHow often should I wash 4A curly hair?\u003c\/summary\u003e\n\u003cp\u003eMost 4A curls do best with 1–2 washes per week. Co-washing (conditioner-only washing) can extend time between full shampoos. Look for sulphate-free cleansers like SheaMoisture's Coconut \u0026amp; Hibiscus shampoo.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003eWhat's the best routine for 4A curls?\u003c\/summary\u003e\n\u003cp\u003eA typical wash-day for 4A hair: cleanse, deep condition, leave-in, styler, and seal. Diffuse or air-dry. The exact products depend on your porosity and density — our \u003ca href=\"\/pages\/curly-hair-analyser\"\u003efree Curl Identifier\u003c\/a\u003e takes both into account.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003eDo I need different products for 4A hair than other curl types?\u003c\/summary\u003e\n\u003cp\u003eYes — 4A curls have specific needs around moisture and hold that products formulated for straight or wavy hair don't address. Stick to curl-first formulations. Every product on this page has been chosen specifically for 4A-friendly performance.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails\u003e\u003csummary\u003eWhere can I get the best 4A curly hair products in the UK?\u003c\/summary\u003e\n\u003cp\u003eRight here. Zenvy Beauty stocks a curated edit of UK-shipped 4A curly hair products. Free UK delivery over £40, 30-day returns, and real curlie support weekdays 9–5.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e","products":[{"product_id":"mousse-def-texture-foam®","title":"The Doux MOUSSE DEF Texture Foam","description":"\u003cp\u003eTwo jobs from one can, and they pull in opposite directions, which is unusual enough to be worth explaining.\u003c\/p\u003e\u003cp\u003eOn curls, MOUSSE DEF gives definition, volume and a medium to firm hold that survives a British afternoon. Distribute it liberally through damp hair, smoothing from root to ends. On straight and blow-dried styles it does something else entirely: a quarter-sized amount worked into the edges before drying adds shine and control and keeps humidity from undoing the work.\u003c\/p\u003e\u003cp\u003eNatural humectants and silk protein are behind both. The humectants handle moisture, the silk protein strengthens and keeps the finish soft rather than crisp. The formula is vegan.\u003c\/p\u003e\u003cp\u003eUseful if you switch between wearing your hair curly and wearing it straight and would rather not buy two products to cover both.\u003c\/p\u003e","brand":"The Doux","offers":[{"title":"Default Title","offer_id":51836782707020,"sku":"3506","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/E9j1afHIDMOgpMYP5_mJ8Aw_2_gps_generated.png?v=1777719343"},{"product_id":"crazysexycurl™-honey-setting-foam","title":"The Doux CrazySexyCurl Honey Setting Foam","description":"\u003cp\u003eAn all-in-one styler that conditions, detangles, defines and sets in a single pass, which makes it the shortcut for anyone whose wash day has crept past three hours.\u003c\/p\u003e\u003cp\u003eThe honey is the interesting part. The Doux give it a positive charge, so it is drawn to the negatively charged surface of the hair and smooths the cuticle as it settles. That is where the shine comes from, and why frizz stays down once the hair dries. Aloe, bamboo and silk amino acids sit alongside it, and panthenol keeps things soft.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSets wash-and-gos, twist-outs, braids and TWAs\u003c\/li\u003e\n\u003cli\u003eFlexible hold with no frizz and no flaking\u003c\/li\u003e\n\u003cli\u003eDries fast, which shortens the whole routine\u003c\/li\u003e\n\u003cli\u003eHydrates and protects across hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply a generous amount to clean damp hair in small sections, smoothing root to ends. Air dry, hood dry or diffuse, and let the hair reach 100% dry before you separate any curls. Touching a half-dry set is the fastest way to undo it. Skip the oil beforehand, as with the rest of the range.\u003c\/p\u003e","brand":"The Doux","offers":[{"title":"Default Title","offer_id":51836783722828,"sku":"3526","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/3df1aauIOLfFpMYP3but2Ag_2_gps_generated.png?v=1777719288"},{"product_id":"808-base-gel","title":"The Doux 808 Base Gel","description":"\u003cp\u003e808 Base Gel is a foundation layer rather than a finishing product, and using it in that order is the whole trick.\u003c\/p\u003e\u003cp\u003eIt goes on first, before anything else, and gives medium hold with frizz protection underneath whatever you layer on top. Honey, slippery elm, marshmallow root and aloe carry the slip and the shine, which is why the curls come out juicy rather than lacquered. It suits wash-and-gos, twist-outs and TWAs, and it is aimed at curls that want length and bounce rather than a tight set.\u003c\/p\u003e\u003cp\u003eSmooth it through wet hair with your fingers in small sections and let the curls clump together as you go. Use it on its own or top it with a small amount of MOUSSE DEF Texture Foam. Diffusing each section until it is completely dry gives noticeably more bounce than air drying, then fluff to taste.\u003c\/p\u003e\u003cp\u003eOne rule The Doux are firm about: do not put oil on the hair before this goes on. Oil sits between the gel and the strand and stops the cast forming properly, which is how people end up blaming a product for a technique problem.\u003c\/p\u003e","brand":"The Doux","offers":[{"title":"Default Title","offer_id":51836784050508,"sku":"3919","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/ndf1aZTSOrOIpMYP9eSTuQc_1_gps_generated.png?v=1777719234"},{"product_id":"pop-lock-5-day-curl-forming-glaze™","title":"The Doux POP LOCK 5-Day Curl Forming Glaze","description":"\u003cp\u003eFive days from one styling session, which is what a glaze with a firmer hold buys you.\u003c\/p\u003e\u003cp\u003ePOP LOCK sets a wash-and-go and then holds the set through humidity, so the curls you shaped on Sunday are still readable by Thursday. Honey and argan oil keep the shine up and the hair elastic enough that the hold does not read as brittle. It is a firmer finish than a cream or a light gel, and that is the point of it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLocks a wash-and-go for at least five days\u003c\/li\u003e\n\u003cli\u003eAnti-humidity setting formula\u003c\/li\u003e\n\u003cli\u003eHoney and argan oil for shine and elasticity\u003c\/li\u003e\n\u003cli\u003eHydrolysed keratin, silk amino acids and sodium hyaluronate in the mix\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to clean wet hair, then rake or shingle it through in small sections from root to end, and dry with a diffuser or under a hood. It performs best on bare hair, so no oils, leave-ins or other stylers underneath it. That instruction is worth taking seriously; anything layered first blocks the glaze from reaching the strand and the five days turn into two. Aimed at 2c through 4c.\u003c\/p\u003e","brand":"The Doux","offers":[{"title":"Default Title","offer_id":51836784378188,"sku":"DOUX-3518","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Ptj1adzKELOIpMYP9eSTuQc_3_gps_generated.png?v=1777719383"},{"product_id":"silent-treatment-30-day-anti-humidity-spray","title":"The Doux SILENT TREATMENT 30-Day Anti-Humidity Hair Spray","description":"\u003cp\u003eThis one is for blow-outs and silk presses, not for wash-and-gos, and knowing that up front saves disappointment. Silent Treatment is a heat-activated humidity shield, which means the heat of the dryer is what switches it on.\u003c\/p\u003e\u003cp\u003eKeratin and a naturally derived strand coating do the work. Once activated, the coating holds frizz off for up to four shampoos and keeps a pressed or smoothed style looking sleek rather than fuzzy by mid-afternoon. If you have ever watched a two-hour blow-dry collapse on the walk to the car, this is the product aimed at that problem.\u003c\/p\u003e\u003cp\u003eUse it after shampooing and conditioning, on damp hair. Part into four to six sections, spray one or two pumps per section, then distribute it through with a detangling brush before blow-drying each section with a brush or pick attachment. Flat iron or style from there.\u003c\/p\u003e\u003cp\u003eThe Doux designed it to follow their PRESS REWIND shampoo and FAST FORWARD conditioner, though the spray works on its own if you already have a straightening routine you like.\u003c\/p\u003e","brand":"The Doux","offers":[{"title":"Default Title","offer_id":51836786016588,"sku":"PRESS-0386","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/r9j1afLtOOKhpMYP24upKQ_3_gps_generated.png?v=1777719495"},{"product_id":"recycled-plastic-continuous-spray-bottle-terracotta","title":"Kitsch Recycled Plastic Continuous Spray Bottle","description":"\u003cp\u003eA continuous spray bottle earns its place on a curly hair shelf faster than most tools. The fine mist atomiser puts water down evenly instead of in the fat drips a trigger bottle gives you, which is the difference between reviving second-day curls and soaking one patch of them.\u003c\/p\u003e\u003cp\u003eRefill it with water, a diluted leave-in, a toner, whatever your routine calls for. It is equally at home for plopping, for damping hair down before styling, or for skincare and household jobs entirely unrelated to hair. Kitsch have made it from recycled material, and the compact shape means it does not take over the bathroom shelf or the wash bag.\u003c\/p\u003e\u003cp\u003eThe practical detail worth knowing: because it is refillable and quick to empty, you are not left with water sitting in it for weeks between uses.\u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838161092940,"sku":"64808","price":7.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/507fc569cdd2f7c0efe604519fec8683c329b508ebbba31ede0d925a83e7e4af.jpg?v=1737660668"},{"product_id":"magnetic-bobby-pin-holder","title":"Kitsch Magnetic Bobby Pin Holder","description":"\u003cp\u003eBobby pins have a way of migrating. Into drawers, down the side of the sofa, everywhere except the one place you look when your hair is half up and your hands are full.\u003c\/p\u003e\u003cp\u003eThis holder solves it with a strong magnetic surface that grabs the pins as you drop them near it. The raised design keeps everything at hand height on a vanity or countertop instead of scattered across it, and it looks tidy enough to leave out rather than hide in a drawer.\u003c\/p\u003e\u003cp\u003eIt handles any other small metal thing you keep losing too, from clips to tweezers to the spare grips that live at the bottom of a make-up bag. Drop them near the surface and they stay put rather than sliding off the edge the moment you knock the counter.\u003c\/p\u003e\u003cp\u003eA minor object that removes a daily irritation, which is usually the best kind.\u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838163714380,"sku":"9395","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/08480d34dbab5bd83b528466cedbcbb07812a67c4db2874b378f3ff7336aeaa8.jpg?v=1737660681"},{"product_id":"harry-potter-x-kitsch-satin-pillowcase-standard-ravenclaw","title":"Harry Potter x Kitsch Ravenclaw Satin Pillowcase","description":"\u003cp\u003eCotton pillowcases pull. You feel it in the morning as frizz across the top layer and a curl pattern that has flattened on one side overnight. Satin does not grip the hair the same way, so strands slide instead of snagging. This one carries the Ravenclaw eagle crest, which is the reason a lot of people buy it, but the fabric is doing real work underneath the house pride. Less friction through the night means less breakage at the ends and less frizz to fix at 7am. Satin also absorbs far less than cotton, so the leave-in you put on before bed mostly stays on your hair rather than soaking into the pillow. Skin gets the same benefit, and you wake with fewer sleep creases pressed into your face.\u003c\/p\u003e\u003cp\u003eThe satin is OEKO-TEX certified. One Queen or Standard size case, 26 inches by 19 inches, so it fits the pillow you already own. Good if you sleep on your side, cannot get on with a bonnet, or keep waking up to hair that needs redoing.\u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838165385548,"sku":"66635","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/b3bbccf3a43a719ff3f5ffa94df7c12d66c6140582e42c67c846b057f0ac2473.jpg?v=1737660691"},{"product_id":"the-lavender-weighted-satin-eye-mask","title":"Kitsch The Lavender Weighted Satin Eye Mask","description":"\u003cp\u003eGet ready to relax \u0026amp; rejuvenate with Kitsch Lavender Weighted Satin Eye Mask. Self care at its finest, the luxurious satin fabrication is designed to care for your skin, and help you sleep comfortably, all while looking chic! Weighted function may help ease tension headaches \u0026amp; promote deeper sleep while enjoying the fresh scent of the mask's real dried lavender seed filling. Includes adjustable fit elastic strap.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eElevate your beauty rest with the luxury of satin\u003c\/li\u003e\n\u003cli\u003eGentle on all skin types\u003c\/li\u003e\n\u003cli\u003eWeighted stimulation therapeutically helps to reduce anxiety \u0026amp; stress\u003c\/li\u003e\n\u003cli\u003ePromotes relaxation \u0026amp; restful sleep\u003c\/li\u003e\n\u003cli\u003eBlocks light completely by applying soft even pressure on \u0026amp; around the eyes\u003c\/li\u003e\n\u003cli\u003eMicrobeads \u0026amp; dried lavender filling provides gentle massage effect\u003c\/li\u003e\n\u003cli\u003eFresh lavender scent helps to calm the mind \u0026amp; body\u003c\/li\u003e\n\u003cli\u003eAdjustable strap for maximum comfort\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838167056716,"sku":"4864","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/abd19347a50ae94b81085fda7ee151a11082c9cbe0add4aa5a6abe0c286af13a.jpg?v=1737660701"},{"product_id":"the-pillow-eye-mask-charcoal","title":"Kitsch The Pillow Eye Mask","description":"\u003cp\u003eMost sleep masks are a flat strip of fabric with an elastic band, and they press on your lashes all night.\u003c\/p\u003e\u003cp\u003eKitsch built this one with padding instead.\u003c\/p\u003e\u003cp\u003eThe satin outer is the part that matters for hair and skin, since satin does not drag the way cotton does. The padded fill keeps the mask off your lashes and brows, and the ruched elastic stretches rather than digging in, so it stays comfortable through a full night and leaves no line across your face in the morning. Light gets blocked properly, which is the actual job.\u003c\/p\u003e\u003cp\u003eIt suits anyone who sleeps in a room that is never quite dark enough, travels often, or wears lash extensions and cannot get on with a flat mask. The stretch in the elastic means it fits most head sizes without needing adjustment, and the material is gentle enough for all skin types.\u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838168629580,"sku":"6240","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/971a6e279b4ca0abd76f723edfbcb536d961951c94347aa350cf5a383b63a1cc.jpg?v=1737660710"},{"product_id":"pre-wash-scalp-oil-rosemary-biotin","title":"Kitsch Pre-Wash Scalp Oil Applicator – Rosemary \u0026 Biotin","description":"\u003cp\u003ePre-wash oiling is the easiest habit to add to a curly routine, and this one is built for exactly that. The dropper puts oil on the scalp rather than the hair, so you can part, apply and massage without soaking the lengths. Ten minutes before you shampoo is all it asks for.\u003c\/p\u003e\n\u003cp\u003eSunflower seed oil makes up the base, with jojoba, castor and argan oils layered in, plus rosemary oleoresin and biotin, or vitamin B7, working at the root. The lavender fragrance is derived from plants rather than blended synthetically. Free from parabens, phthalates, silicones, sulfates and artificial fragrance.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLoosens buildup on the scalp before washing\u003c\/li\u003e\n\u003cli\u003eSupports scalp health and hair strength from root to tip\u003c\/li\u003e\n\u003cli\u003eAntioxidant blend of argan, jojoba and castor oils\u003c\/li\u003e\n\u003cli\u003e100% plant-based, with a lavender scent\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified, bottled in recyclable aluminium with a recycled plastic dropper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eBefore you shampoo, apply as much as you need straight onto the scalp and massage it in. Leave it to sit for at least 10 minutes, then wash as normal.\u003c\/p\u003e\n\u003cp\u003eWorks on all hair types, and it suits anyone whose scalp gets congested between wash days.\u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838170890572,"sku":"60633","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/080f8742ef3841294f27ad242adf43ee1ce9045ef6b62a4238b0d474def1d168.jpg?v=1737660721"},{"product_id":"self-draining-soap-dish-black","title":"Kitsch Self-Draining Soap Dish","description":"\u003cp\u003eShampoo bars die young in a wet shower. Left sitting in a puddle they soften, go gummy and disappear at twice the rate, which is the main reason people give up on them.\u003c\/p\u003e\u003cp\u003eKitsch built this dish to stop that happening. Self-draining slots and a raised bottom keep water moving away from the bars rather than pooling under them, and dividers hold up to three bars apart so they are not sitting in each other's mess.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHolds up to three bars, and fits all Kitsch Bottle Free Beauty bars\u003c\/li\u003e\n\u003cli\u003eDividers keep bars separated and tidy\u003c\/li\u003e\n\u003cli\u003eSelf-draining slots and a raised base keep them dry\u003c\/li\u003e\n\u003cli\u003eMade from 100% recycled plastic\u003c\/li\u003e\n\u003cli\u003eComes with one set of removable suction cups\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe suction cups mean it can go on the shower wall rather than taking up ledge space, and it comes off again when you want to clean behind it.\u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838173446476,"sku":"67007","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/0145857418e4629183834c9ce6ded67d184884aefe10abda5226506af458a972.jpg?v=1737660735"},{"product_id":"satin-heatless-curling-set-sunset-tie-dye","title":"Kitsch Satin Heatless Curling Set","description":"\u003cp\u003eCurls without a hot tool, set overnight while you sleep.\u003c\/p\u003e\u003cp\u003eThe set is a satin covered foam rod plus two scrunchies. You damp the hair, wrap it around the rod from the ends upward, and secure each side with a scrunchie. Satin rather than plain fabric matters here, because the wrap sits against your hair for hours and a rougher surface would leave you with frizz instead of a wave.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWear it overnight, or for a few hours during the day\u003c\/li\u003e\n\u003cli\u003eSoft waves on longer hair, looser curls on shorter lengths\u003c\/li\u003e\n\u003cli\u003eNo heat, so nothing is being cooked into the cuticle\u003c\/li\u003e\n\u003cli\u003eWash the scrunchies with your normal load and let them air dry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt works best on hair that is damp rather than soaking, and the tighter you wrap, the more defined the result. Straight and wavy hair see the most obvious change from it, though it is also a decent way to stretch and set looser curls without reaching for a diffuser.\u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":51838178689356,"sku":"7568","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/ba4217c9321d4ab32f2c257711bdc66fa1bfe5ca317bfe7b75cbc7d5303971f8.jpg?v=1737660762"},{"product_id":"volumizing-rice-protein-dry-shampoo-dark-tinted-powder","title":"Kitsch Volumizing Rice Protein Dry Shampoo - Dark Tinted Powder","description":"\u003cp\u003e\u003cstrong\u003eOn those busy weeks when wash day seems too far away, Kitsch is ready to rescue you with its Volumizing Rice Protein Dry Shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThanks to its unique built-in powder puff, the formula helps to absorb excess oil and deodorises your scalp and strands, without leaving any unwanted residue. Powered by a blend of rice protein, niacinamide and ashwagandha, the formula helps to nourish and visibly strengthen. Ideal for dark hair colours, the powder adds subtle volume and texture to promote a bouncy, more uplifted appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003eRemove cap and turn the container upside down to start powder flow. Dab puff directly onto unwashed roots, focusing on areas that look greasy. Use fingertips to massage powder into your scalp; allow it to sit for a few minutes \u0026amp; absorb excess oil. Brush or comb thoroughly to evenly distribute from roots to ends. 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Oil goes on after it rather than instead of it, and that order is what decides whether the moisture is still there on day three or gone by the following morning.\u003c\/p\u003e","brand":"Oyin Handmade","offers":[{"title":"Default Title","offer_id":51849446850892,"sku":"wshd-8oz","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/z-X1aZPrIcOgpMYP5_mJ8Aw_3_gps_generated.png?v=1777722871"},{"product_id":"what-the-hemp-deep-moisture-mask-case-6","title":"Oyin Handmade What the Hemp - Deep Moisture Mask","description":"\u003cp\u003eFragile ends are usually a protein problem as much as a moisture one, and this mask handles both. Bamboo extract brings silica. Quinoa protein and hydrolysed oat protein do the strengthening. Honey, shea butter, glycerin and hemp seed oil keep the whole thing soft rather than stiff.\u003c\/p\u003e\n\u003cp\u003eThat balance matters. 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Leave it twenty to thirty minutes, and wrap in a shower cap or a warm towel if you want more from it. Rinse, then follow with a leave-in and your usual finishing products.\u003c\/p\u003e\n\u003cp\u003eSuits everything from loose waves to tight coils, roughly type 2a through 4a.\u003c\/p\u003e","brand":"Oyin Handmade","offers":[{"title":"Default Title","offer_id":51849447047500,"sku":"WS-WTH8","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/E-X1aZmAIuDKpMYPjKfM2Ak_3_gps_generated.png?v=1777722674"},{"product_id":"oh-my-glide-prestyling-detangler-case6","title":"Oyin Handmade  Oh My Glide! Prestyling Detangler","description":"\u003cp\u003eThe detangler that goes on before you start, rather than the one you reach for once things have already gone wrong.\u003c\/p\u003e\u003cp\u003eOh My Glide! is built around slip. 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Coconut oil hydrates and gives some protection against heat and chemical processing. Silk protein reduces breakage and smooths the strand. Neem oil, an old Ayurvedic staple, strengthens and puts the shine in the name. 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This one has three, and that is genuinely useful if you would rather not buy a separate product for every job. A minute in the shower is a normal rinse-out. Fifteen minutes is a deep conditioning treatment. A five pence sized amount worked through damp hair and left in is a leave-in.\u003c\/p\u003e\u003cp\u003eThe formula supports all three because of what is in it. Shea butter is the base and does the moisturising, argan oil brings back shine and helps hair hold its stretch, and sea kelp extract clears away the residue that leaves lengths looking dull. Behentrimonium chloride and emulsifying wax give it the slip, with panthenol, avocado oil, vitamin E and carrot seed oil filling in behind.\u003c\/p\u003e\u003cp\u003eNo parabens, no sulfates, no mineral oil, no synthetic fragrance or colour, and it is colour-safe and not tested on animals. 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Three ingredients do most of the work.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSea kelp seals and smooths the cuticle, which is what makes rough hair feel smooth again\u003c\/li\u003e\n\u003cli\u003eArgan oil brings back shine and improves how far the hair will stretch before it breaks\u003c\/li\u003e\n\u003cli\u003eOrganic shea butter carries the moisture into both the hair and the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSection clean wet hair, apply generously, and comb through with a wide tooth comb. Five minutes and a rinse is the quick version. 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What it does better than a gel is condition, and that is the trade you are making.\u003c\/p\u003e\u003cp\u003eShea butter and coconut oil are the base, with macadamia and avocado oils, vegetable glycerin and aloe for moisture. Silk protein works on breakage and smoothness, and neem oil is the ayurvedic addition, in there for strength and shine. 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The blend is certified organic shea butter, coconut oil and neem oil, and it is built for curls that frizz rather than curls that are wrecked. Applied to clean wet hair and combed through from root to end, it softens the sections that fight the comb and leaves the curl pattern smoother once it dries. There is enough conditioning in it to help protect the hair against breakage, without the heaviness that makes fine curls go limp after a deep treatment.\u003c\/p\u003e\u003cp\u003eRinse it out properly after the three minutes. Shea Moisture suggest cleansing with their All Day Frizz Control Shampoo first, though it works after any gentle shampoo. 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Neem oil is the ayurvedic addition, used here for strength and shine. The formula leaves out parabens, phthalates, paraffin, formaldehyde, propylene glycol, mineral oil, synthetic fragrance, PABA, synthetic colour, DEA, animal ingredients and sulphates, and the ingredients are ethically traded and sustainably produced.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCuts frizz while adding moisture and shine\u003c\/li\u003e\n\u003cli\u003eGives curl control with body rather than stiffness\u003c\/li\u003e\n\u003cli\u003eCruelty free, with no animal testing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSpray liberally through towel-dried hair from roots to ends and comb it through with a wide-tooth comb, then style. 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It softens as it rehydrates, takes the edge off frizz, and rinses out clean rather than leaving a film. Dry lengths comb through without snagging, which is really the test for a daily conditioner.\u003c\/p\u003e\u003cp\u003eApply to clean, wet hair, comb through from roots to ends, leave for up to three minutes and rinse. Good across curl patterns from loose waves to type 3c, and it pairs with the matching shampoo if you want the routine to line up.\u003c\/p\u003e","brand":"SheaMoisture","offers":[{"title":"Default Title","offer_id":51880566260044,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/oNv1abyDMbOIpMYP9eSTuQc_2_gps_generated.png?v=1777720249"},{"product_id":"shea-moisture-100-virgin-coconut-oil-8oz","title":"Shea Moisture 100% Virgin Coconut Oil Leave-In Treatment 8oz","description":"\u003cp\u003eA spray leave-in rather than a cream, which changes where it is useful. 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The conditioning side is carried by 100% virgin coconut oil, shea oil, coconut milk and acacia senegal gum, with panthenol and aloe leaf juice in the mix.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLifts dirt and product without the stripped, squeaky finish\u003c\/li\u003e\n\u003cli\u003eLeaves dry, brittle curls softer instead of rougher\u003c\/li\u003e\n\u003cli\u003eLight coconut scent that fades rather than lingering\u003c\/li\u003e\n\u003cli\u003eGentle enough for washing more than once a week\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to wet hair, work it into a lather, and rinse thoroughly. Repeat if the hair has a lot of product on it. Follow with the matching Daily Hydration Conditioner if you have it. Fine for all hair types, and a sensible everyday option for waves through to type 3c curls that go dry easily.\u003c\/p\u003e","brand":"SheaMoisture","offers":[{"title":"Default Title","offer_id":51880585396556,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/sN31aayZFI2ipMYP3JKtuQc_2_gps_generated.png?v=1777720801"},{"product_id":"care-taker-scalp-relief-mask-300ml","title":"Care Taker Scalp Relief Mask - 300ml","description":"\u003cp\u003eA scalp mask that goes on before the shampoo rather than after it, which is the detail that makes it work. Anything loose gets softened, lifted and then washed straight out with the shampoo instead of being left sitting on the skin.\u003c\/p\u003e\u003cp\u003eThe formula moisturises the scalp and helps it feel more comfortable, with oat and ginger extracts and bisabolol as the named calming ingredients. 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It clears dirt and build-up properly, so the scalp feels genuinely clean, but the cleansing agents are mild enough that the lengths are not left parched.\u003c\/p\u003e\u003cp\u003eUnscented does not mean it smells of nothing at all. There is a faint base note from the ingredients themselves, which most people stop noticing after the first wash.\u003c\/p\u003e\u003cp\u003eAt 250ml it is a standard bottle for a fairly specific job: a plain, calm wash for a scalp that has had enough of everything else. It suits anyone who has narrowed a reaction down to their shampoo without yet working out which ingredient, and anyone who would simply rather their hair smelled of nothing.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496859603276,"sku":"NOUCE6952","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Care_Taker_Shampoo_Packshot_1000x1000_3aa031a3-76f6-47af-893a-65c2af9c2321.webp?v=1787269630"},{"product_id":"lets-bond-leave-in-treatment-treat-damaged-hair","title":"Let's Bond Leave-In Treatment - Treat Damaged Hair","description":"\u003cp\u003eBond treatments earn their keep on hair that has been bleached, coloured or heat-styled past the point where conditioner alone does anything.\u003c\/p\u003e\u003cp\u003eThis one is a leave-in, so it stays on the hair rather than being rinsed away, and Noughty claim it restores hair to its pre-damaged strength with an immediate effect. There is a shine benefit alongside the strength, measured at twice the gloss of untreated hair. Worth reading the small print though: those results come from using it as part of a regime and comparing against hair with no treatment at all, which is a fair test but not the same as a single application on its own.\u003c\/p\u003e\u003cp\u003eApply it to damp hair before styling and leave it there. Suits waves through to 3c, and it is the product to reach for when your hair feels stretchy and weak rather than simply dry.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"125ml","offer_id":58496860193100,"sku":"NOUBB7317","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Leave-InTreatment-noreflection_whitebackground-1080x1080_FOP.webp?v=1787269636"},{"product_id":"howdy-curls-spring-back-gel-creme-200ml","title":"Howdy Curls Spring Back Gel Crème - 200ml","description":"\u003cp\u003eDenser curls and coils need more from a styler than a jelly can give, which is where a gel creme comes in. This 200ml one is the richer end of Noughty's curl range, aimed at 2c through 4c.\u003c\/p\u003e\u003cp\u003eIt holds, and the hold is flexible rather than rigid. Curls spring back when you touch them instead of shattering, and there is no flaking or stickiness left on the surface. Moisture replenishment is the other half of the formula, so the cuticle stays smooth and the definition holds because the hair is conditioned rather than glued.\u003c\/p\u003e\u003cp\u003eSea fennel, Irish moss and wheat bran extract are the named ingredients doing the work. Apply through damp hair section by section and let it dry undisturbed, or diffuse if you want more volume out of it.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"200ml","offer_id":58496860225868,"sku":"NOUWV9540","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Wave_Hello_GelCreme_Packshot_1000x1000_0fc8e758-eb42-465a-a97b-d3bcbcb079e5.webp?v=1787269636"},{"product_id":"get-set-grow-thickening-conditioner-250ml","title":"Get Set, Grow Thickening Conditioner - 250ml","description":"\u003cp\u003eA 250ml conditioner for hair that has gone limp and lost its body. It works on how the hair feels and how full it looks, using a blend Noughty call Complex Pea.\u003c\/p\u003e\u003cp\u003eThat blend is organic garden pea sprouts, green robusta coffee beans and piroctone olamine, with hyaluronic acid added for its plumping, water-holding behaviour. The conditioning side is conventional enough, softening the hair and improving its barrier so it stands up better to daily handling, but the finish is noticeably less flat than a rich moisture conditioner leaves behind.\u003c\/p\u003e\u003cp\u003eNoughty ran a 12 week study on 109 women and men using the shampoo, conditioner and tonic together. Their results:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e87% said their hair felt thicker and looked fuller\u003c\/li\u003e\n\u003cli\u003e82% reported stronger hair across the 12 weeks\u003c\/li\u003e\n\u003cli\u003e84% agreed the routine gave their hair more volume\u003c\/li\u003e\n\u003cli\u003e80% felt more confident about their hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThose are self-reported figures from the full three-step routine, so the conditioner is one part of the picture. Best on 3b through 4c hair that wants softness without losing volume.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860291404,"sku":"NOUGR5207","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Get_Set_Grow_Conditioner_Packshot_1000x1000_d70bfa67-ca4d-4396-8b2d-3e680a26fa66.webp?v=1787269636"},{"product_id":"wave-hello-curl-defining-shampoo","title":"Wave Hello Curl Defining Shampoo","description":"\u003cp\u003eCurly hair loses definition at the shampoo step more often than at the styling step. Strip the moisture barrier and no amount of gel afterwards will bring the pattern back properly.\u003c\/p\u003e\u003cp\u003eNoughty have built this one around not doing that. It lifts impurities away while leaving the hair and scalp's own moisture barrier intact, so curls come out of the wash already behaving rather than fluffed and confused. The formula is 97% natural, with rice water, black oats and mushroom extract carrying the conditioning and definition work.\u003c\/p\u003e\u003cp\u003eWhat you notice is bounce. Frizz is smoothed rather than flattened, the curl shape holds, and the hair feels soft instead of coated. It suits dry and textured hair from loose waves through to 4a, and it makes a sensible first step ahead of a primer or a jelly.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860324172,"sku":"NOUWV5147","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":58496860356940,"sku":"NOUWV7171","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Wave_Hello_Shampoo_Pack_Shot_FOP_2000x2000_475f92c1-a819-4718-97b3-a3f41526abdc.webp?v=1787269636"},{"product_id":"pumped-up-shampoo-250ml","title":"Pumped Up Shampoo - 250ml","description":"\u003cp\u003eVolume products usually work by roughing the hair up or by coating it, and both approaches punish fine hair over time. Noughty took the oil-free route instead.\u003c\/p\u003e\n\u003cp\u003eWith no oils in the formula, nothing weighs the roots down, so fine and limp hair keeps whatever lift it has. Mangosteen and red grape extract handle the moisture side without adding weight, and the cleansing base is sulphate-free, so the scalp gets clean without the hair going brittle. Being oil-free also makes it a sensible choice with extensions, where oils can loosen bonds and tape.\u003c\/p\u003e\n\u003cp\u003e250ml, and it is at its best on fine hair that goes flat by lunchtime rather than on dense or coarse textures.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860389708,"sku":"NOUVL7622","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Pumped_Up_Shampoo_Packshot_1000x1000_bee24958-7786-4efb-97c7-70c79d16de60.webp?v=1787269636"},{"product_id":"lets-bond-conditioner-treat-damaged-hair","title":"Let's Bond Conditioner - Treat Damaged Hair","description":"\u003cp\u003eBond builders started as a salon idea. Let's Bond is Noughty's home version, and the conditioner is the step doing the repair work rather than only the softening.\u003c\/p\u003e\u003cp\u003eThe claims are unusually specific for a conditioner, and Noughty tie all of them to using the range as a routine rather than the conditioner alone, measured against untreated hair:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHair strength up by 70%\u003c\/li\u003e\n\u003cli\u003eBreakage reduced threefold\u003c\/li\u003e\n\u003cli\u003eDamage repaired after a single use\u003c\/li\u003e\n\u003cli\u003eStrength returned to its pre-damaged level\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRead those as regime figures, not single-product ones. What it means in practice is a conditioner worth using consistently rather than pulling out once the hair already looks rough. It suits 2a through 3c hair that has been coloured, bleached or heat-styled hard, and it is the one to reach for when the hair feels stretchy and soft in a way it should not.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860455244,"sku":"NOUBB5566","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Conditioner-noreflection_whitebackground-1080x1080_FOP.webp?v=1787269636"},{"product_id":"get-set-grow-growth-tonic-75ml","title":"Get Set, Grow Growth Tonic - 75ml","description":"\u003cp\u003eA daily leave-on tonic, light enough that it does not flatten the hair or leave the roots looking greasy by the afternoon. That lightness is the practical case for it, and 87% of Noughty's trial panel agreed it was light enough for everyday use.\u003c\/p\u003e\u003cp\u003eThe rest of the panel results are worth reading properly. Over 12 weeks, 87% of users noticed their hair felt thicker and looked fuller, 84% agreed the routine gave their hair more volume, and 80% said they felt more confident about their hair.\u003c\/p\u003e\u003cp\u003eThe important caveat sits in the study design. Those 109 women and men used the shampoo, conditioner and tonic together, so the figures describe the routine rather than this bottle on its own. Treat them accordingly, and use the tonic as part of the set if you want the closest thing to the tested conditions.\u003c\/p\u003e\u003cp\u003e75ml. Apply it to the scalp and leave it in. Fine and flat-feeling hair is the obvious fit, across waves through to 4b.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860520780,"sku":"NOUGR5214","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Get_Set_Grow_Tonic_Packshot_1000x1000_41d3647c-0b67-46bf-a609-43653e68c1cb.webp?v=1787269636"},{"product_id":"lets-bond-shampoo-treat-damaged-hair","title":"Let's Bond Shampoo - Treat Damaged Hair","description":"\u003cp\u003eBond shampoos sit in an odd spot.\u003c\/p\u003e\u003cp\u003eThey are still shampoos, so they have to clean, but the reason to buy one is what happens to the strand while the cleaning is going on.\u003c\/p\u003e\u003cp\u003eLet's Bond is Noughty's version for hair that has been bleached, coloured, heat-styled or simply handled too much. The brand's own testing puts the numbers at a 70% gain in strength and three times less breakage, measured with the range used as a regime against untreated hair, plus colour held for up to 30 washes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor hair weakened by bleach, colour or heat\u003c\/li\u003e\n\u003cli\u003eCleans normally, so it replaces your shampoo rather than adding a step\u003c\/li\u003e\n\u003cli\u003eBrand testing shows 70% stronger hair and three times less breakage as part of the regime\u003c\/li\u003e\n\u003cli\u003eKeeps colour looking fresh for up to 30 washes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThose strength figures come with a condition worth reading. They were measured with the matching products used together, not from the shampoo on its own. Treat this as the first step rather than the whole fix, and follow it with the conditioner or mask from the same line. Damaged hair also responds to what you stop doing. Lower the dryer heat, cut the daily straightening, and give the shampoo something to work with.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860488012,"sku":"NOUBB5689","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Shampoo-noreflection_whitebackground-1080x1080_FOP.webp?v=1787269636"},{"product_id":"wave-hello-curl-defining-taming-cream","title":"Wave Hello Curl Defining Taming Cream","description":"\u003cp\u003eA styling cream for curls that need calming down rather than pinning in place. It smooths each strand to keep frizz under control while supporting the curl pattern you already have, root to tip.\u003c\/p\u003e\u003cp\u003eThe balancing act is the moisture. Plenty of creams hydrate and then leave the hair heavy; this one delivers lasting moisture while keeping curls light enough to move. Hold is soft, with no crunch, so definition and shine arrive without that shell you have to break open afterwards.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eControls frizz while supporting your natural pattern\u003c\/li\u003e\n\u003cli\u003eLong-lasting moisture without the weight\u003c\/li\u003e\n\u003cli\u003eSoft, flexible finish with shine\u003c\/li\u003e\n\u003cli\u003eMango butter, rice water, black oats, hyaluronic acid and mushroom extract\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBest on 2c through 4c hair. Works on its own or under a gel if you want more hold on top.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860422476,"sku":"NOUWV7806","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Wave_Hello_Taming_Cream_Pack_Shot_1080x1080_FOP.webp?v=1787269636"},{"product_id":"get-set-grow-thickening-shampoo-250ml","title":"Get Set, Grow Thickening Shampoo - 250ml","description":"\u003cp\u003eThe numbers Noughty quote for this one come from a 12 week consumer study on 109 women and men who used the shampoo, conditioner and tonic together. In that group, 87% said their hair felt thicker and looked fuller, 82% reported stronger hair by the end of the twelve weeks, and 84% agreed the routine gave them more volume. 80% said they felt more confident about their hair.\u003c\/p\u003e\u003cp\u003eThose are self-reported figures from people using the full routine, not laboratory measurements, and they are worth reading as such. What the shampoo does on its own is cleanse gently and leave fine hair with more body at the root, which is where limp hair usually gives itself away.\u003c\/p\u003e\u003cp\u003e250ml. Tagged for 3b through 4c, though anyone with fine or flat-feeling hair will get something out of it. Give it the full twelve weeks before you decide either way.\u003c\/p\u003e\u003cp\u003eWorth knowing that the study ran on the whole routine, so the shampoo alone is doing part of a job rather than all of it. If the numbers are what drew you in, the conditioner and tonic are the other two thirds of what those 109 people were actually using.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860586316,"sku":"NOUGR5191","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Get_Set_Grow_Shampoo_Packshot_1000x1000_ecf28a23-a275-44c2-8159-2db2a0c12df3.webp?v=1787269636"},{"product_id":"wave-hello-curl-defining-conditioner","title":"Wave Hello Curl Defining Conditioner","description":"\u003cp\u003eDefinition from a conditioner is a smaller effect than definition from a gel, and it is also the one that lasts, because it comes from the hair being in better condition rather than from a film holding it in place.\u003c\/p\u003e\u003cp\u003eWave Hello is Noughty's curl conditioner and it works on the cuticle. Sealing the cuticle down keeps moisture in and frizz out, and a smooth strand falls into its natural curl pattern instead of fighting it. Sea fennel and Irish moss carry the mineral side, with four plant oils doing the moisturising.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCurl shape with movement in it, no crunch and no stiffness\u003c\/li\u003e\n\u003cli\u003eFrizz down and shine up, from a flatter cuticle\u003c\/li\u003e\n\u003cli\u003eLight enough that curls keep their bounce\u003c\/li\u003e\n\u003cli\u003eSulphate free, silicone free, and built on natural ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply after shampoo, scrunch it through the lengths, leave it a minute and rinse. It suits type 2a waves through to 4a coils. Use it as the whole styling step on a low-effort day, or as the base under a cream or gel when you want more hold.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860619084,"sku":"NOUWV5161","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":58496860651852,"sku":"NOUWV7188","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Wave_Hello_Conditioner_Pack_Shot_FOP.webp?v=1787269636"},{"product_id":"purple-reign-conditioner-250ml","title":"Purple Reign Conditioner - 250ml","description":"\u003cp\u003eBlonde and silver hair goes warm as it fades.\u003c\/p\u003e\u003cp\u003eYellow first, then orange at the ends, and no amount of conditioning fixes it, because the problem is tone rather than dryness.\u003c\/p\u003e\u003cp\u003ePurple Reign is a toning conditioner, so the purple pigment handles the colour correction while the rest of the formula does the conditioning. It neutralises yellow and orange in blonde, silver and grey hair, and because it is a conditioner rather than a treatment you can build the toning up gradually over several washes instead of committing to one dramatic session.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCancels brassy tones on blonde, silver and grey\u003c\/li\u003e\n\u003cli\u003eBlueberry and blackberry extracts top up moisture without oil\u003c\/li\u003e\n\u003cli\u003eNo weight left behind, so toned hair still moves\u003c\/li\u003e\n\u003cli\u003eSulphate free and silicone free, in a 250 ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLeave it on longer for more toning, less for a light refresh. It suits anyone maintaining a cool blonde or grey between salon visits, and it is gentle enough to sit in a normal weekly routine rather than being saved for emergencies.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860684620,"sku":"NOUPR4309","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Purple_Reign_Conditioner_Packshot_1000x1000_907b2f0c-ecd6-4339-9bf3-4301aa98ddae.webp?v=1787269636"},{"product_id":"pumped-up-conditioner-250ml","title":"Pumped Up Conditioner - 250ml","description":"\u003cp\u003eFine hair has a conditioner problem. Most of them work by coating the strand, and a coated fine strand goes flat. Noughty solved it by leaving the oil out entirely.\u003c\/p\u003e\u003cp\u003ePumped Up conditions with provitamin B5 and red grape extract instead, which put moisture back without adding anything heavy for the hair to carry. Roots keep their lift, lengths still feel soft, and there is nothing sitting on the hair to drag the volume out of it by lunchtime. The oil-free base is also why it is a common pick for anyone wearing extensions, where oil around the bonds is a nuisance.\u003c\/p\u003e\u003cp\u003eIt is sulphate free and silicone free, and comes in 250 ml. Best for fine or limp hair that needs conditioning without the weight, whether that is your own hair or hair you have had added.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860750156,"sku":"NOUVL7646","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Pumped_Up_Conditioner_Packshot_1000x1000_03537ed1-2a09-402d-a0b7-09fbd7538eda.webp?v=1787269637"},{"product_id":"care-taker-unscented-conditioner-250ml","title":"Care Taker Unscented Conditioner - 250ml","description":"\u003cp\u003eNoughty's Care Taker is the unscented one, and unscented here means genuinely fragrance-free rather than masked with a neutral perfume. That distinction matters if scent is what sets your scalp off.\u003c\/p\u003e\u003cp\u003eThe formula leans on naturally derived bisabolol and oat extract, both calming ingredients in the cosmetic sense, and it leaves out sulphates and silicones entirely. It has been dermatologically tested and approved for sensitive skin, which is more than most conditioners can say.\u003c\/p\u003e\u003cp\u003eOn the hair the job is straightforward: build condition back into the strand so it feels softer, smoother and less prone to snapping. It covers a wide range, from 2A waves through to 4A coils, though the tighter end may want to follow it with a leave-in for extra moisture.\u003c\/p\u003e\u003cp\u003e250ml, used after shampoo. Work it through the lengths, leave for a minute, rinse. Nothing about it is showy, which is rather the point of a product like this.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860782924,"sku":"NOUCE6969","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Care_Taker_Conditioner_Packshot_1000x1000_131dbd31-9900-4c5e-9470-7cba56a7339a.webp?v=1787269636"},{"product_id":"purple-reign-tone-correcting-shampoo","title":"Purple Reign Tone Correcting Shampoo","description":"\u003cp\u003eToning shampoos have a reputation for being harsh, because pigment usually rides in on a strong detergent base. Purple Reign is the gentler version of the category, 97% natural, with no sulphates, silicones or parabens in it.\u003c\/p\u003e\n\u003cp\u003eThe purple pigment does the corrective work, cancelling the yellow, orange and generally warm tones that show up in blonde, silver and grey hair. Blackberry and blueberry extracts sit on the conditioning side, and that is what stops the hair feeling stripped after a toning wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCancels brassiness in blonde, silver and grey hair\u003c\/li\u003e\n\u003cli\u003eCleanses without stripping, so the hair stays soft\u003c\/li\u003e\n\u003cli\u003e97% natural, free from sulphates, silicones and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStart with a short leave-on time and extend it if the tone needs more correcting. Grey and white hair takes pigment quickly, so watch the first wash.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860848460,"sku":"NOUPR4101","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/Purple_Reign_Shampoo_Pack_Shot_FOP_1.webp?v=1787269636"},{"product_id":"frizz-magic-serum-75ml","title":"Frizz Magic Serum - 75ml","description":"\u003cp\u003eA finishing serum with a heat protection job attached, which makes the 75ml bottle more useful than the category usually is.\u003c\/p\u003e\u003cp\u003eThe frizz control works by improving how the strands lie against each other. Hair that sits in alignment reads as sleek; hair that does not reads as fuzzy, whatever its condition. Wheat bran, daikon and mushroom extracts handle that side, with marula and coconut oils keeping the lengths conditioned so the smoothing does not come at the cost of feel.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmooths frizz and flyaways for a sleeker finish\u003c\/li\u003e\n\u003cli\u003eShields hair against humidity so frizz has less chance to form\u003c\/li\u003e\n\u003cli\u003eTrametes versicolor extract for heat protection before styling\u003c\/li\u003e\n\u003cli\u003eMarula and coconut oils for condition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNoughty's results come from an instrumental study comparing hair treated with the shampoo, conditioner and serum against untreated hair, so read them as a result for the routine rather than the serum alone. Suits waves through to 4b.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860815692,"sku":"NOUAF5177","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Frizz_Magic_Serum_Packshot_1000x1000_76554a72-c6de-4409-b2c5-7bcf364d23e3.webp?v=1787269636"},{"product_id":"hello-curls-primer-200ml","title":"Hello Curls Primer - 200ml","description":"\u003cp\u003eA primer is the step most people skip, and then wonder why their gel behaves differently every wash day. This 200ml one from Noughty exists to give everything after it a consistent surface to work on.\u003c\/p\u003e\u003cp\u003eIt replenishes moisture and smooths the cuticle, which improves definition before a single styling product goes near the hair. Combability improves too, so the sectioning and raking part of the routine stops being the fight it can be on dry hair. Sea botanicals rich in vitamins and minerals sit alongside wheat bran extract, shea butter, avocado and camellia oils.\u003c\/p\u003e\u003cp\u003eUse it on damp hair straight out of the shower, then layer your jelly, cream or gel over the top. Waves through to 4b will get something from it, and it is most worth having if your results have been inconsistent from one wash to the next.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496861045068,"sku":"NOUWV2329","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Wave_Hello_Primer_Packshot_1000x1000_1ef1f07e-9035-4a3a-9867-726fa2ff4ce9.webp?v=1787269636"},{"product_id":"care-taker-scalp-tonic-75ml","title":"Care Taker Scalp Tonic - 75ml","description":"\u003cp\u003eThe numbers are the reason to look at this one. In Noughty's four week trial on 109 women and men, flakiness came down by an average of 36%, and by as much as 60% for some users.\u003c\/p\u003e\u003cp\u003ePiroctone olamine is the working ingredient, with naturally derived bisabolol and oat extract alongside it for their calming properties. The tonic is fragrance-free, which is a deliberate decision rather than an omission, since scent is one of the more common triggers for a scalp that is already unhappy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReduces visible flakes with daily use\u003c\/li\u003e\n\u003cli\u003eSettles the itchy feeling quickly on application\u003c\/li\u003e\n\u003cli\u003eNo fragrance at all\u003c\/li\u003e\n\u003cli\u003e97% of trial users found it easy to use, 94% said their scalp felt more moisturised\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt is a 75ml bottle used daily rather than a weekly treatment, so the results depend on sticking with it for the full four weeks. Worth knowing before you buy, because a tonic abandoned after ten days will not tell you much either way.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860913996,"sku":"NOUCE2954","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/CareTaker_Tonic.webp?v=1787269637"},{"product_id":"frizz-magic-conditioner-250ml","title":"Frizz Magic Conditioner - 250ml","description":"\u003cp\u003eFrizz is a humidity problem more than a hair problem. Dry hair pulls moisture out of the air, the strands swell unevenly, and by lunchtime the smooth blow-dry has gone.\u003c\/p\u003e\u003cp\u003eNoughty's Frizz Magic conditioner works on both halves of that. Active extracts of wheat bran and daikon go after the alignment of the strands, so they lie against each other evenly instead of sticking out at angles. Marula and coconut oils handle the moisture side, building enough condition that the hair is less desperate to grab at humidity in the first place.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmooths frizz and flyaways for a sleeker finish\u003c\/li\u003e\n\u003cli\u003eAdds a buffer against humid weather\u003c\/li\u003e\n\u003cli\u003eBuilds condition wash on wash rather than coating\u003c\/li\u003e\n\u003cli\u003e250ml, with wheat bran, daikon, marula and coconut in the blend\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNoughty's instrumental testing compared the full routine, shampoo, conditioner and serum, against untreated hair, so expect the best of it when the three are used together. Good for 2a through 4a hair that behaves until the weather turns.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":58496860881228,"sku":"NOUAF5160","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/TILE_1_Frizz_Magic_Conditioner_Packshot_1000x1000_ef76225a-d1ea-4116-bdaf-ff367eca093a.webp?v=1787269636"},{"product_id":"frizz-magic-anti-frizz-shampoo","title":"Frizz Magic Anti-Frizz Shampoo","description":"\u003cp\u003eNoughty put a number on this one: up to 90% less frizz, and hair seven times smoother for 48 hours. Worth knowing that the instrumental study behind those figures tested the shampoo alongside the matching conditioner and serum against untreated hair, so the full routine is what was measured.\u003c\/p\u003e\u003cp\u003eThe shampoo itself is 97% natural and sulphate-free, which means a softer lather than you may be used to. Marula oil, daikon extract and wheat bran extract handle the hydration, and the formula puts something between your hair and the humidity that turns a decent blow-dry into a halo by lunchtime.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSulphate-free cleanse that does not strip the scalp\u003c\/li\u003e\n\u003cli\u003eMarula oil, daikon and wheat bran extract for smoothing\u003c\/li\u003e\n\u003cli\u003eHelps hair hold a style through damp weather\u003c\/li\u003e\n\u003cli\u003e97% natural formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGood for waves and looser curls, 2a to 4a, especially if frizz rather than dryness is your main complaint.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58496860946764,"sku":"NOUAF5153","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7834\/3500\/files\/FrizzMagicShampooPack_Shot_FOB.webp?v=1787269637"}],"url":"https:\/\/zenvy-beauty.com\/collections\/4a-hair-products.oembed?page=6","provider":"Zenvy Beauty","version":"1.0","type":"link"}